Thursday, August 24, 2006


The fisheye view – the way lomographers live and see life. Imagine everything above, below, and around you streaming through your eyes and compacting into a nice and compact little ball. Think about your best friend's nose being vacuum-sucked into your lens, all the while their eyes and forehead are s-t-r-e-t-c-h-e-d back. Visualize yourself bowled over by the devastating colors that only fine glass can deliver. The world's first honest-to-God Fisheye camera is here and waiting to swim into your life. Open your heart, stretch out your hands, and grease up your fins.


Size: 4.25" (10.5cm) x 2.5" (6cm) x 2.5" (6cm)
Weight: 0.5lb (0.23kg)
Format: all 35mm (color negative, slide, b&w)
Field of Vision: 170 degrees
Approximate focal length: 10mm
Fixed Aperture: f/8
Fixed Speed: 1/100
Electronic Flash powered by one "AA" battery
Film can be processed at any 35mm lab, supermarket, drug store, swapmeet, etc.


170-degree field of view
The heart, soul, and blood of the Fisheye's brilliance: an enormous field of view that takes in literally half of the world around you and compacts it into a nice and tight circular image. Barrel distortions twist and bend your subjects around the edges, stretch them towards and away from your lens, and converge their lines towards the center.

Extreme close-up potential
Get right up to their face, and watch their nose get sucked into your lens while their ears and forehead s-l-i-d-e-s backwards. Sharp, beautiful pictures are possible from even the closest quarters.

Huge depth of field
Super-wide-angle images like the ones spat out by the Fisheye come with a wonderful bonus: focused sharpness from the front to the rear of your image. Each fisheye image shows massive depth of field, so your subject and background will be nice and crispy clear.

Premium glass optics
Sitting inside that massive snout are several of the loveliest optical-glass lens elements that you have ever seen. They work together in perfect harmony to give you bright colors, punchy contrast, super-blue skies, ultra-red lips, and yellow bananas like you have never seen before.

Built-in electronic flash
Whenever you need him, this bright little hombre is ready to light up and fire a solid burst of white. Your Fisheye pleasure is no longer limited to daylight hours.

Sleek Goldfish embossing
Swimming off the right side of your camera is a beautifully detailed "koi" goldfish. One part children's illustration and one part yakuza tattoo - it's a real looker on the Fisheye.

Forget the Viewfinder
Because it doesn't work anyway. With the Fisheye's massive field of view, it sees much more than any simple viewfinder or even your own eyes can see. The Fisheye truly invites you to "shoot from the hip" and capture everything from the Earth to the heavens in the process.

Agora, esta na hora de por maos a obra...